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1. #CREATING A PROFESSIONAL SIGNATURE FOR EMAIL FULL#
2. #CREATING A PROFESSIONAL SIGNATURE FOR EMAIL FREE#

You should create one that fits on each screen, no matter the size and orientation (portrait or landscape).Īdd a link to your calendar. Screen size is of great importance when it comes to designing your email signature. Many people open their emails using phones and tablets. They can align your design, separate different types of information and contribute to a neat and clean overall design. If you want to highlight certain aspects you can use different font size, color or weight but don’t add more than one font family and style. A simplistic approach must be well implemented in all graphic elements of the signature. Maintaining consistency across different channels is crucial for creating a memorable, long-lasting, and strong brand identity. Pick colors that go along with those used in the company logo or with your headshot. When choosing your email signature colors, less is more.

It takes space and a recipient can already see your email address and reply with just one click. No need to add an email address in your email signature. A study shows that recipients of such emails are likely to be more forgiving of errors. If you are in a hurry, typing from your phone and think there might be spelling or grammar issues in your email copy, try adding phrases like “Sent from My iPhone” at the bottom. Here are some tips and tricks that have been shown to bring great results: This is an effective and unobtrusive way to drive people to action, whether it’s promoting a demo, downloading an ebook, or checking out your portfolio. Write a compelling line of text and link to the resource. If you are looking to sell an ebook on your website or promote an article you just wrote, it might be a good idea to add it to the bottom of the signature. Your email signature can be a great place to add call-to-action buttons and links. For example, if your image is round, pick icons that are round as well. Use shapes that go along well with the rest of the signature. Most templates give you the option to customize the look. Here’s another useful tip when it comes to social icons. Depending on corporate culture and intent, decide whether you want to include your own personal profiles. Only link to social profiles that are relevant and up to date. They are recognizable and save a lot of space in the signature. When including social media links of the company, icons are way better than URLs. Give the email recipient a chance to contact and follow your company on social media. It increases brand visibility and recognition. Also, research shows that photos that contain people are the most memorable ones.Ī brand logo is another popular option for adding a graphic element to your email signature. Avoid low-resolution images, selfies, or non-relevant graphics.Ī headshot can contribute to a more personal relationship with your leads as it inspires trustworthiness. Include a professional image of yourself, as you would add to your CV or LinkedIn profile. What will definitely make your signature more memorable is adding a face to the name.

#CREATING A PROFESSIONAL SIGNATURE FOR EMAIL FREE#

In case email is the only form of direct communication for you, feel free to skip this. Not everyone wants their prospects to contact them via phone. Add a link to your company’s website to the name, and make it easy for prospects to look it up.Ĥ. It can help them understand the structure of your department and company.ģ.

Let your prospects know your exact job title. Given that an average professional spends 28% percent of the workweek managing email, don’t forget the basics as it might automatically reduce your chances of getting a response.Ģ.

#CREATING A PROFESSIONAL SIGNATURE FOR EMAIL FULL#

This might seem like an obvious one, but a lot of signatures don’t even include a full name and surname. In order to keep your email signature to the point, include just the most important information:ġ. There is no need to include too much information in the email signature and overstuff it, especially since we know that an average professional receives 120 emails per day. Your email copy already indicates who you are and what you are trying to achieve. What Should Be Included in an Email Signature? Up to 4 lines of text

Let’s run over some basic rules of creating a professional email signature. Just think of it as another channel of marketing communication, a business card of modern times. The goal of every email signature is to be informative, simple and to create a memorable first impression. Your email signature is just as important aspect of a good outreach strategy as it grabs attention and leaves a professional impression on your prospects. In our previous articles, we tackled some of the most important issues related to sending emails – writing compelling subject lines and structuring follow-up emails.